To celebrate the 125th anniversary of the Italian car brand and the 90th birthday of the designer, Fiat unveils the new 500e Giorgio Armani. These iconic Italian brands join forces to create the finest expression of Made in Italy on four wheels. This partnership results in a true instant classic.
I am proud to commemorate this double anniversary with my launch photographs of the car, featuring creativity creativity by Armando Testa and production by Buddy Film.
Client: Stellantis
Creative Agency: Armando Testa
Production Company: Buddy Film
Agency: Federica Tos
Creative: Raffaele Balducci
Creative: Stefano Piccini
Executive Producer: Alessio Gramazio
Producer: Alessia Pietromarchi
AD: Alessandro De Rosa
Precision Driver: Giorgio Lipartiti
U-Crane: Costantin Abalesei, Luca Battistella, Marco Picozzi
