Cars and sports are at the heart of my photography, so I’m thrilled to share my latest campaign for the Jeep Avenger 4xe The North Face Edition. This collaboration brought together two leading brands rooted in outdoor exploration and performance, and I had the pleasure of capturing it with The North Face athletes Gaspard Ravanel and Fanny Borgström. Gaspard is shown scaling the trunk, while Fanny is captured sprinting across the bonnet, emphasizing movement and adventure in a unique setting.
The creativity for this campaign was led by Leo Burnett, with production managed by Movie Magic International. It’s an honor to be part of a project that resonates with my passion for cars and connecting them to human athleticism.
This preview is just a glimpse of more to come. The campaign images are already featured on billboards across Europe, illustrating the adventurous spirit of this remarkable collaboration. Stay tuned for more visuals and stories from this project.
Client: Stellantis
Creative Agency: Leo Burnett
Production Company: Movie Magic International
Agency: Nicolò Dragoni
Creative: Omar Meletti
Executive Producer: Chicco Mazzini
Producer: Michaela Salova
Production Manager: Claudio Rimedi
Production Coordinator: Elena Salomoni
AD: Alessandro Trovò
Stylist: Sara Gomarasca
Digital Assistant: Mia Gianini
Athletes: Fanny Borgström, Gaspard Ravanel
