FIAT Panda is one of the most iconic Italian car, making it an honor to shoot the launch campaign for the new Grande Panda. The production, managed by Twister Film and with creative direction by M&C Saatchi, took us from historic streets of Turin to the vibrant landscapes of Puglia.
Since its debut in 1980, the Panda has symbolized Italian ingenuity—simple, reliable, and full of character. Loved by city drivers and adventurers alike, it has always been more than a car; it’s a cultural staple.
For this campaign, we aimed to capture that enduring spirit while presenting the modern evolution of the Grande Panda. The resulting images blend urban and natural scenes, showcasing how the new model respects its heritage while stepping into the future. Now featured on billboards, magazines, and digital media, these visuals celebrate the Panda’s unique bond with its drivers.
Client: Stellantis
Creative Agency: M&C Saatchi
Production Company: Twister Film
Executive Producer : Ariens Damsi
Producer: Fina Gomez De La Torre
AD: Paolo Bartoli, Antonio Silvestre
Precision Drivers: Giorgio Lipartiti
U-Crane: Costantin Abalesei, Luca Battistella, Marco Picozzi
