I had the incredible opportunity to participate in a project called portrAIts for AISM, in collaboration with the Italian Association for Multiple Sclerosis (AISM).
Through this project, I captured portraits of patients living with multiple sclerosis, and these images were then transformed using the power of artificial intelligence. The aim was to bring to light the invisible symptoms of the disease, making them visible through the artistic representation of the portraits.
These portraits, alongside their AI enhancements, are currently on display until June 6th in two prominent public plazas: via Dante in Milan and piazza San Silvestro in Rome.
For those unable to attend in person, the website portraitsm.it offers a virtual experience to explore and appreciate this remarkable project.
Client: AISM
Creative Direction: TBWA
Production Company: Piraña Films
